Digital LOOKBOOKS

LOOKBOOKS have been held in high regard for years. In some circles, they are evidence of significance, some fashion houses having a select LOOKBOOK version that is proudly their preferred sitting room and table publication. Experienced buyers prefer them to catalogs or linecard books, and the best printed ones are usually delivered by courier. These days the impetus is to have a large Digital LOOKBOOK, high in definition and quality, and maintain the feeling of exclusivity that the lookbook implies. LOOKBOOKS are very well produced with large artful images. These are used by brands that are above lots of pushy words, and represent refined quality with visual expression. Each page tends to be a full shot ( full bleed in print ) of a modeled display product or venue/resort or fashion statement, as opposed to a page full of thumbnails with a variety of items and hyped descriptions. The photoart quality is selected to be so well detailed, that the craftsmanship, materials and visual evidence is all that is required. This is where the fullscreen in widescreen digital Lookbook is quite strong in the marketspace, and where CTN digital can present the full visage without any need for zoomy magnifier treatments. A great lookbook also says something about the people behind it, … it elevates the brand well above the average noise level of usual marketing in a clear and clean manner. The demeanor of its styling is even further enhanced with a well crafted video mixed in with a good fit of presentation in the page, and interaction is graceful with video  arrival and  departure  
                            Social Network Linking … can be a high value statement within any social network, from smallworld to facebook and even twitter. The source of the social link is a tacit endorsement that will spread amongst the tastemakers that you prefer as customers and clients. The Link created leads to the LOOKBOOK which displays its cover and then opens to the page being viewed by the sender at the time of the click. Ex: http://lux.lookbookhd.com?page=22 Digital Fullscreen LOOKBOOKS can span all areas of affinity from travel and resort spa, to luxury items, auto and yacht, jewelry and fashion, music and entertainment, pure art & film, television series and of course clothing and accessorizing. Seeing is believing… this has always been and will always be the primary rule of trade, and the lookbook will deliver that sense of being special. Our Lookbooks display on all platforms that support flash, and play very well in high definition home theater 1080p. This network can deliver to MILLIONS of potential new clients. It is time to get proper credit for how cool you really are. www.LOOKBOOKHD.com – visit LUX at LOOKBOOKHD.com and see our V3 Pageblend engine delivering lookbook pages and video.