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iPad preorder


Investor Village’s AAPL Sanity board, which requires a subscription to view its content, on Monday noted that iPad pre-orders dropped from an estimated 25,000 per hour on Friday, the first day of availability, to around 1,000 per hour over the weekend. For the three-day period, the cumulative total was estimated at 152,000.

This is a stunning win for Apple and Steve Jobs. Not one iPad is out in the wild, nobody has really seen it except at Steve Jobs events or in his hands. No Proof of any claims whatsoever. Its is likely that 250,000 sales will happen before even one has shipped. Basically NO DEVELOPER HAS ONE to work on. No product reviews. No unbox and dissassembly video, no hacks, nothing. Totally on faith, damn the torpedoes full speed ahead kind of stuff that makes legends.

I ordered mine at 8:45 friday and had my confirmation almost immediately, requested expedited shipping and it will be on my doorstep on April 3rd ( so they say ).

Conrgrats to Steve Jobs, never before have i seen a new product category become redefined yet again and get this much buy-in for direct-to-end-user marketing. Such numbers were usually reserved for Store Buyers and dealerships under contract. This is huge pre-buy right to joe sixpack and his/her geek buddies.

I have designed for and been in product cycles where 200,000 units was the entire lifecycle run. This kind of thing just does not happen in the new device market. Steve Jobs has collected 8 million bucks before even 1 consumer unit has shipped. Say whatever you will, Steve Jobs may be right, works for me to listen to what else he has to say next, what with iBookstore and a 1 billion $ cloud datacenter on the way, he has plans for us. We will be touching our screens. We will be interacting with what was normally just reading, in a thin-profile pictureframe of a device. This is a new age of consumption models re-defined and re-engineered for tomorrow.

In other news - Facebook Inc. edged past Google Inc. (GOOG) to become the most visited U.S. Web site for the week ended March 13, the first time the Internet giant has been topped since 2007, according to Hitwise.

There's an App for that.

Of course – then there is the downside.

No Camera, No Flash, Locked in access, very defensive surrounding behaviors.

Apple has always been the minority kid with special needs, ( hence there is a MAC version for a lot of necessary software ) and very defensively self-righteous about not needing what it doesn't have. This sort of trivializes the entire situation in an unproductive way, and most of us in business notice this. The claim that HTML5 will solve all problems is a boatload of red herring thats only available in select restaurants… many pundits just chalk it up to usual fruit compute noise level and "Reality Distortion Field". In all honesty, we don't much cater to any attitude, but the outright venomous behavior of some people does have the effect of causing the rational person to just avoid the brand and all the furor until it subsides to a more tolerable level.

Either way – we look forward to large surface mobile touch wireless devices, it does offer a fresh way to express a new generation of creative experiences, but this does not divert us from our all-screens mission to bring forth a higher definition engagement and interaction.


Bottom line:

We are siding with and in agreement with Conde Nast, this new device may possibly be able to deliver, but  Apple's stance in being so needy with custom code development costs, and even more importantly — access to the device is heavily controlled both in promotion and pricing in an external store that dictates your profit margins… It is safer and smarter to proceed in an R&D manner and seek better alternate options. No successful business manager is going to be in a great rush to market  in a new device market entry. Apple exerts external control over mission critical decision set-points, Apple can and has removed product at whim with a click and forced the decision-maker to face the loss-costs.

Proceed, but with caution … It is not secure business to align with a system that openly proclaims "Do it our way or its no way ", while holding a knife over your power cord.

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