BARNEYS NEWYORK – 3D DENIM

Contact: Robin Rudoy
Tel. 310-471-1575 x 2
Email: robin@ctndigital.com

CTN DIGITAL SELECTED BY BARNEYS NEW YORK

 

 LOS ANGELES, CA, August 26, 2010 – CTN Digital, a fully interactive multi-media digital platform, announced that it had been selected by Barneys New York to create the first-ever 3D Denim Mailer. CTN Digital’s multimedia technology and design system created this mailer and to view the Barneys New York 3D Denim Delight please go to http://barneysmag.com.

 Larry Promisel, VP of E-commerce said, “CTN Digital has transformed our 3D mailer into an innovative online shopping and entertainment experience that includes 3D, music, and video. Their leading edge technology is consistent with the expectations of our customers.” 

Neal Gray, President & CEO of CTN Digital, said, “Barneys New York is taking the lead with an immersive and edgy 3D experience that will entertain and engage their customers like never before.”

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Recently CTN has developed and launched multiple campaigns, the reason its seems like just last week that we launched AMC RUBICON, is because it was last week.  So We would be remiss if we didnt thank our amazing team for producing hundreds of pages in perfect form – on-time – and very very quickly.

UP and running August 9th, is the Denim Delight BOOK – a 3D LOOKBOOK like none other, all in precision anaglyph ( Red-Cyan ) at http://barneysmag.com  with autodetect iPad Viewer ( the scroller mural framework ).

 

 

 

PageBlend allows for Insertions into homepage placements with ipad/nonflash fallbacks.

Users can click Select:FULLSCREEN and jump to full and back with a click, Shop directly from inside links of the book pages.

All Pages are tracked for page-view time, event clicks for mouseovers and shop button use.

 

Aug 16th – Book Placement in homepage of Barneys.com

 

 

iPad with scroll slider navigation cover bar – made for 3D , pinchzoom to 1.8 mag. 7 megs maxes out the iPad Cache.

This viewer loads 5 megs of imagery – so it is right up to the very edge of Safari limits.

CDN supported to 50,000 visits per hour with 5 videos and 50 pages ( 24 are full spread 3D ).

Visit http://barneysmag.com  or simply google "barneysmag"  its the #1 choice

… click and we take it from there and send you to the right content for your device. HDTV users with 3D glasses get a superb experience. This is our 3rd "All 3 Screens" development, but our very first "3D" … It took special extra virtual pixel coding and bandwidth management … we hope you enjoy it.

Below is the Page at barneys.com to signup for free glasses.

 

 

http://www.barneys.com/on/demandware.store/Sites-BNY-Site/default/Link-Emailsignup