CTN Digital

Monetize Lookbooks and Pressbooks

Pageturn clicks that generate Ad refresh cycles.

1. Have a header and a footer banner ad in each book placement (iFrame).

2. Pageblend triggers Ad cycles in the page, new ad with every book page-turn.

For example, the Walking Dead Book got over 1 million page turns in its first 2 months of run-time. This means that each of these 2 ad locations cycled at least 1 million times for 2 million total impressions in a single url in 2 months. Of course, it helps to have a hit TV show.

Visit http://www.amctv.com/shows/comic-book-men/season-2-press-kit

– font sizes are selected to assure readable outcomes at this scale.

The Madmen Fashion book has been up for over a season and has impressions in the millions.

Adobe leaderboard AD in this screen capture…
visit http://www.amctv.com/shows/mad-men/season-4-fashion-gallery

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