“Pitching IS the Business” …

CTN built the pitch book for ‘The Pitch’ on AMC.

This is the only place you can see which agencies are matched up with what client (to pitch) in this series, see what they look like and find out more on who they all are. “About” box interactive & commentary for the Ep101 Sneak Peek included.

VIEW THE PITCH BOOK – iPad is autodetected, iPhone is video





AMC launches its newest unscripted series, The Pitch, with a sneak preview of the premiere episode, featuring SUBWAY® restaurants, on Sun., Apr. 8 at 11/10c following the award-winning series Mad Men and The Killing. The eight-part unscripted series will then return on Mon., Apr. 30 with a new episode featuring Waste Management at 9/8c, followed by an encore showing of the premiere in its regular time slot at 10/9c. The Pitch SUBWAY® restaurants episode will also be available on AMCTV.com, iTunes and YouTube following its sneak peek.

Executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher and Aaron Saidman from Studio Lambert (Undercover Boss), The Pitch chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business.

The series follows the best creative shops as they prepare campaigns knowing that in the end, it all comes down to the pitch. Real competition, major stakes and an incredible ticking clock are all elements of this docu-style series.

PC and iPad http://cdn.ctnhd.com/gp/spring12
Drew Barrymore , Lucy Lawless , Grandma Obama , Pink Dolphins and Mermaids , and Campbell’s Operation Breakthrough Journal – 40 pages.

This Book got over 170k visits with over 1 million pageturns for the Season’s Feb 12th, 8 show run. 1.99 TB of video viewed.

The iPad edition http://cdn.ctnhd.com/amc/ipad ( non iPad will get detected, routed to AMC’s page. )

The Walking Dead’s New Multimedia Magazine Gives an Inside Look at the Most Iconic Walkers
February 2012
Greg Nicotero describes creating the most iconic walkers from Seasons 1 and 2 in this new multimedia magazine with photos and video.
http://www.amctv.com/shows/the-walking-dead/walker-gallery

ZAP TO IT exclusive

http://blog.zap2it.com/frominsidethebox/2012/02/the-walking-dead-zombie-making-101-with-greg-nicotero.html

HOMEPAGE

BLOG

Newsletter

All Platforms are launched with auto-detect from http://cdn.ctnhd.com/hbo

IPAD auto detect pageswipe gallery mode – landscape with html5 video

Link

iPhone 4s IOS5 as Homescreen WEBAPP

FEATURES SPECIFIC TO THIS NEWEST 3 Screen promotional marketing target:

1) Full Spread Treatments – Starts open ( no half screen coverpage )

2) Startpage Background music ( 1/4 volume )

3) Page insertable, autoscale to fill iframe dimensions, served for bloggers ( as shown )

<iframe height=”440″ name=”box” scrolling=”no” src=”http://cdn.ctnhd.com/hbo” width=”640″></iframe>

As Seen in Huffington Post http://www.huffingtonpost.com/2011/10/06/exclusive-bored-to-death-season-3_n_997972.html

4) Autodetect and deliver iPad  ( with Webapp Homescreen Icon mode )

• Ten iPad compatible m4v  CDN delivered Videos
• 14 panels momentum swipe and Illuminated bottom navigation

5) Autodetect and deliver iPhone  ( with Webapp Homescreen Icon mode )

• Auto scrollup of Address-bar on initial load and on every orientation change.
• 3G Speed optimized loading, All files performance tuned, all high resolution.
• Ten full screen Apple iPhone-specific m4v Edge CDN delivered Videos,  with end-of-play screen restore.
• Short URL available tab.io/hbo   ( tuned to properly support iPhone 3 on IOS4 thru 4S on IOS5 )

6) All versions delivered from a single target LINK http://cdn.ctnhd.com/hbo

HUFFINGTON POST WRITE-UP

HBO HOMEPAGE LINK

Blogger insertion ( example typical )
http://seriesandtv.com/bored-to-death-premieres-season-three-monday-october-10-9pm/7308

HBO made a Marketing Outreach page that authorizes use and provides links/embeds/Key Art/ Trailers. CTN augments that with scale to fit engineered presentation on 3 devices profiles ( Laptop & desktop / iPad / iPhone ) and one-click social sharing.

FACEBOOK ONE CLICK SHARE

Launched and active at     www.tgw.tv 

Congrats to Julianna Margulies and CBS for top nod with the Academy win for Outstanding Lead Actress in a Drama.

This domain has auto -detect for each device profile and runs on L3 edge origin highspeed cache. Below: auto flip Leanback mode initiated. Click Fullscreen. Click Lower right arrows “Expand” button for full spread at 720p.

This edition is PageBlend3, a Lookbook with video for each character, and a longform leanback video play mode.

LIVING DOCUMENT publishing model.

PageBlend 3  is specifically crafted to be a “Living Document” Magazine model, with weekly update versioning, page swapping, sponsor placements and fresh clip handlers with social target linking, capable of well over 1000 hits/sec on CDN.  Curated content is crafted to encourage repeat visits with fresh nuggets of on-going arcs, catch-up drill-downs and followups.

LEANBACK MODE: is a no-click-required play method for viewing with auto flip at video play completion for 5 pages distributed across the magazine. Can be interrupted at any time with a page turn.  http://www.tgw.tv/mag.htm?page=4  initiates the functionality. FULLSCREEN is crafted to be perfect on HDTV with a 720p h.264 fast start video.

150,000 pageviews gathered from 70,000 unique PV on Sunday Sept 4th, marketing promotion was limited to a single Facebook entry and single link twitter post. – low key marketing with a high yield in 4 hours laborday weekend.

Sept 16th: a simple blog post on the homepage of The Good Wife on CBS.com http://www.cbs.com/shows/the_good_wife/

Some of the Buzz:

FACEBOOK REACTIONS

iPad HOME ICON:

Longform Player… 4 segments thumbnail launcher with html5 video player for 1/2 hour special – 12 placements of video total 35 min video engagement

Special Version for iPad with an inset video for each Character, lit thumbnail page navigation at the bottom, momentum glide pageswipe.

Runs auto-detected to all 3 screens of device profile. ( flash and Html5/IOS)

video overlay launcher for character videos and promo “Addicted to Love”

PRESS on TVGUIDE:



FORUM POSTS

EMMY

Turner Chose CTN for a 10 show “For Your Consideration” EMMY Video Lookbook to connect to their ad campaigns featured on Variety.com , The Hollywood Reporter, etc.

Each Show has a dedicated page and target URL – with detect and redirect to iPad & iPhone compatible video playback.

For a PC user on the websites, an ad click loads a PageBlend Book,displays the cover for less than 1sec while it preloads the page request, the desired page turns, arrives and autoplays a video , with the option to play in full spread.
FAST LOADING on arrival is done with careful timing, CDN and load broker code in the PageBlend engine system.

For iPad, iPhone, iPod, Google TV and Android devices, a video or book is presented, and that is managed from a single target URL at the CDN, keeping the delivery process fully capable, robust and simple to track and manage.

These are the Ad Target Links for a 10 show book:

http://cdn.ctnhd.com/emmy/conan.html
http://cdn.ctnhd.com/emmy/lopez.html
http://cdn.ctnhd.com/emmy/hawthorne.html
http://cdn.ctnhd.com/emmy/leverage.html
http://cdn.ctnhd.com/emmy/closer.html
http://cdn.ctnhd.com/emmy/moaca.html
http://cdn.ctnhd.com/emmy/southland.html
http://cdn.ctnhd.com/emmy/rizzoli.html
http://cdn.ctnhd.com/emmy/memphisbeat.html
http://cdn.ctnhd.com/emmy/moguls.html

For speed, IOS device detection directs to optimized video playback.

From PC, to iPhone, iPad, Google TV and tablets … ALL all supported from a single target url that goes direct to the desired page within the book or the proper configured content.

Unlike other systems, there is never a “no show” outcome.

An 8 show lookbook featuring Falling Skies, with full spread video

Heavy use of the page specific linking system brought a lot of first look traffic directly to Falling Skies.
http://cdn.ctnhd.com/turner/summer2011?page=2
The linking copy to clipboard seems to have been quickly discovered, as was the facebook wall post and Twitter link.

This set of video frames around the “skitters” scene just past the middle of the clip attracts a lot of attention.

Direct tracking of icon clicks in this edition show a high percentage use of the icons below, it seems the self-service self-evident usages are well understood.

The first 1000 visitors were measured granular for analysis in the first few hours. This delivered massive views and 20% repeat visits – average greater than 10 minutes screen-residence time means that screen-time-eyeball total was over 10,000 minutes ( viewer eyes time spent.)

… Life, work, whatever… one gets to deal with a lot of inbound noise, shallow stuff of the moment.

There is a specific tactic that is really ineffective. Marketers that act as though they can tell you what to think.

Its shallow water to avoid when there is so much deep water around to play in, and it simply telegraphs a lack of respect for the intellect of the viewer.

We have a Do Everything Right / DO THE DO-ABLE FIRST goal-set here, its one of those moving target aspirations that enforces a seeker kind of mindset, since to get there you have to actively determine what Right is and look at Everything while DOing it as more and more of what needs to happen becomes more and more enabled and do-able.

Properly done this way of going at things encourages moments of realization that should be born from a healthy respect for all the cause-effect cycles involved.

Do the do-able.

DO NOT TELL PEOPLE WHAT TO THINK

instead

SHOW THEM SOMETHING that they will instantly BELIEVE

Do that in a way that engages enough to want to tell others what they think.

The idealized win-win begins when your audience is actively believing in sub-second increments of each reveal you do and acting on the opportunity to share that.  Seeing and believing always works when done well … This is the start point of anything you need to happen next.

Currently Featured in the homepage redesign of http://amctv.com

Leads to http://www.amctv.com/originals/madmen/season-4-fashion-gallery/

This is an example of inserted in-place PageBlend Look Book with:

video and thumbnail views, automated display ad cycle on each page turn, full spread video expands and more.

Feel free to use the facebook link icon and post to your facebook Wall with a single click.

FEATURED

OPENING PAGE

Full Spread Video