iPad Safari IOS5
Most importantly, sharing happens in the situation and moment. Content has to deserve to be shared, highly available, and work in the places it is found. This means web-content and that means browser enabled stuff… and now that also means it will be seen in a customized APP dedicated browser instance. Your Twitter ( t.co or biy.ly ) link is now rendered in a customized browser owned by the app developer and outside any influence of the link’s content owner. Not only is your Javascript and markup going to be GPU CSS3 device dependent, its also APP rendering in the mix, with what is usually custom sharing and bookmarking. Fixing your problems is much like deciding to install sprinklers because you just found out your building is on fire. If you are going to act on this, then NOW is when, before the fire starts.
TWITTER AND FACEBOOK now have their own webkit browsers built in.
So you never actually leave the user experience, its simply extended to include its own browser and becomes the way links can deliver engagement, video, photos… basically everything you came there for has to function perfectly in a WEB UI owned by the app vendor, and hope to get lucky that everything you need actually works there. Not trivial.
Whatever content you have must be to able to fit in these new browser-within-an-app outcomes, and iPad owners want to swipe to change pages with momentum and very responsive feel, tap to play videos ( pinch expand ), and scroll a column glide to read. The evolution of interactive engagement just jumped a generation with such synergy between social hooks and content surfacing.
CTNDIGITAL PAGESWIPE
Being there and working well is the first thing to do right. CTN DIGITAL LABS for HBO – This is the twitter app browser:
Notice they put the address bar at the bottom of the screen, and the twitter post at the top.
PageSwipe fits with no need to zoom, swipes to change pages, loaded with high-speed cdn delivered video.
FACEBOOK
Below is the Facebook app browser – and this PageSwipe is currently LIVE and in Production Promotion.
It is quite good.
It has no address bar, and simply goes blue at the top to remind you that facebook is where you are.
PageSwipe fits with no need to zoom, swipes to change pages, loaded with high-speed cdn delivered video.
Any other regular content in these app browsers will not swipe, will possibly fail to play video, require zooming just to read. Suboptimal at best.
NO NEED FOR SPECIAL URL or CODE
That part is done for you. Automagical. CTNDIGITAL already has the device and placement detection built-into the system. Use your usual link and it will detect and deliver the proper outcome. This means your promotional marketing needs only ONE URL to reach everywhere it is to be found.
CTNDIGITAL LABS
Pageswipe was built to make this work better than any other system with engaging presentation right where the audience is, very slippery finger-fun responsive ( GPU custom code LOAD ) and usage is intuitive and sticky.
We know it takes months to develop a solution ( it took very large and well funded team in 2 major corporations 16 months just to get Official Twitter and Facebook social tools integrated this way ) , we started way back last year on this, it is version 1. Enjoy.
IOS5 Safari has changed. Nitro JS engine and Tabbed Chrome
Top chrome uses up 95 pixels now – making old to new clearance for any bottom navigation variable depending on what user you get. Tabs are a good idea, However… making this change a fragmentation in the “Above-the-fold” fit to pagecode from 60px to 95px. PAIN for the web layout space-claim. Hopefully ALL IOS will be 5.x and this becomes the primary dimension.
This is a big problem when space constrained designs are crafted for “above the fold” use.
Rewrite CSS3 padding to add a whole new style sheet just to Auto detect for iPad; CPU OS 5_0
