LOOKBOOKS

LOOKBOOKS are becoming more prevalent as the best-of way to get your designs seen and appreciated. In more and more situations they are becoming primary web content of preference. Bigger is better. CTN digital lookbooks are becoming the standard of quality for this new media treatment that delivers high value experiences.

AMC MADMEN

AMC and MADMEN chose CTN Digital to express the season 4 wardrobe with special content and commentary from Fashion / Wardrobe Designer Janie Bryant. MADMEN has won more awards than any other TV show in history for a good reason.. it looks great.

Interactive Video Enabled  full screen capable lookbooks have more Time-Spent "sticky" visitor views. Often visitors will linger for 10 to 20+ minutes in these video integrated books. Facebook links are commonly a great source of added traffic with the adoption and authority of the person who wall posted it with CTN's one-click  <fbml> social hook system.

 

http://www.amctv.com/originals/madmen/season-4-fashion-gallery/

The entire website of industry icons Mark Badgley and James Mischka is exclusively presented with CTN DIGITAL Lookbooks. http://www.badgleymischka.com  8 million pages viewed thus far in 2011.

 Showcase lookbooks and catalogs can be expensive to distribute and print, and there is no doubt that they are immensely valued by both marketers and consumers alike. Digital delivery is track-able and connects directly with useful customer information and continued relationships. If you are currently sending print issues or sending download links to PDF files, then your important video presentations and informative rich media messages are disconnected from your high quality visuals.

With CTN DIGITAL you can have both, at a lower cost and a higher quality outcome. They are less complex to create than catalogs, and turnaround time even with video and interactive elements, is very quick.

LOOKBOOKS and Magazines can also be deliverable in USB Keychain memory sticks.

 

LOOKBOOKS are not just for fashion. High End Properties of all types including Fairmont Golf, Sotheby's international homes, and TV and Film production benefit from this treatment.

The videos and photoart quality is selected to be so well detailed, that the craftsmanship and styling of visual evidence is all that is required. This is where the fullscreen in widescreen digital Lookbook is quite strong in the marketspace, and where CTN digital can present the full look without any need for zoom-magnifier treatments.

View LOOKBOOK WEBSITE www.BadgleyMischka.com

View Demo compilation: LOOKBOOK HD

READ FULL ARTICLE: Digital Lookbooks

View Real Estate

 

FASHION AND STYLE

Experienced buyers prefer them to catalogs or linecard books, and the best printed ones can really be works of art and  are usually delivered by courier. These days the impetus is to have a large Digital LOOKBOOK, high in definition and quality, and maintain the feeling of exclusivity that the lookbook implies. Although the LOOKBOOK of 10 years ago may well have been a printed collectible and proudly displayed coffee table accessory ( as an indicator of substance – that you have it because the industry considered you to be someone of importance ) — The contemporary equivalent is less effort to create and deliver, has video and interactive elements, intersects with social networks on a click, and most importantly tracks its viewing usage.

We expect that LOOKBOOKS on TABLET devices ( bigger is better here ) and even on HDTV WALLS and touchscreens, will be the preferred richmedia presentation.

LOOKBOOKS are very well produced with large artful images. These are used by brands that are above lots of pushy words, and represent refined quality with visual expression. Each page tends to be a full shot ( full bleed in print ) of a modeled display product or venue/resort or fashion statement, as opposed to a page full of thumbnails with a variety of items and hyped descriptions. Videos and runway clips, and film-look shorts are an excellent way to run through the line  as in the GUESS examples: ( click screen center to pause video )

http://lux.lookbookhd.com?page=4

and back cover http://lux.lookbookhd.com?page=99

The PageBlend team has several new projects underway right now – Internet TV and Ad Hoc B2B ipad among them, we are glad to say many of these for 2011 are household names and companies with a global reputation – we will post showcases at launch.  - contact Sales@ctndigital.com since much of our work at this point in time is bespoke.